ABOUT SMART UNION

Smart Union is one of the UAE’s largest direct sales agencies, connecting customers with leading retail banking products across the region. Since inception, we have processed over 500,000 applications and facilitated nearly USD 2 billion in credit disbursals, driven by a team of more than 1,000 professionals.


Our approach blends human expertise with proprietary technology to deliver efficient, compliant, and high-quality customer acquisition for our banking partners. As we expand, we are integrating AI-driven solutions for compliance, performance management, process automation, and customer verification, ensuring we remain at the forefront of innovation in the financial services sector.

OUR VALUES

Integrity

We uphold the highest standards of accountability and transparency to protect our people and reputation.

Empowerment

We equip our team with the autonomy and support to innovate and take ownership of their work.

Innovation

We invest heavily in cutting-edge technologies to better serve our clients and employees.

WE’RE ON A
MISSION
WITH A
VISION

  • VISION

    To be the leading technology-driven sales and service partner for the financial services industry in the MENA region, empowering banks and customers through innovation, trust, and operational excellence.

  • MISSION

    We connect customers to the right financial solutions by combining human expertise with advanced technology, delivering exceptional results for our banking partners while upholding the highest standards of compliance, efficiency, and service quality.

OUR TRUSTED CLIENTS

OUR CULTURE

At our company, we believe in empowering our employees through a culture of meritocracy. Our environment is highly motivating and inspiring, driving us to achieve excellence. We are committed to being trustworthy in all our dealings and maintain a respectful atmosphere for everyone. Our goal is to provide exceptional service while fostering employee growth and upholding integrity.

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